Sotabase

Career

· Associate Professor, PSNA College of Engineering and Technology2025–
· Assistant Professor, PSNA College of Engineering and Technology2021–2025
· Assistant Professor, NPR College of Engineering and technology2015–2021
· Assistant Professor, SBM College of Engineering and Technology, Dindigul2013–2015

Publications (35)

Mobile-izing health workers in rural India
International Conference on Human Factors in Computing Systems · 2010
224
cited
Examining Artificial Intelligence (AI) Technologies in Marketing Via a Global Lens: Current Trends and Future Research Opportunities
International Journal of Research in Marketing · 2021
182
cited
Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
2021
110
cited
Stories from the Field: Reflections on HCI4D Experiences
2009
105
cited
Social dynamics of early stage co-design in developing regions
International Conference on Human Factors in Computing Systems · 2007
104
cited
Speech Recognition for Illiterate Access to Information and Technology
International Conference on Information and Communication Technologies and Development · 2006
99
cited
Practical considerations for participatory design with rural school children in underdeveloped regions: early reflections from the field
International Conference on Interaction Design and Children · 2006
95
cited
Food Trends and Popular Nutrition Advice Online – Implications for Public Health
Online Journal of Public Health Informatics · 2018
70
cited
Research and reality: using mobile messages to promote maternal health in rural India
International Conference on Information and Communication Technologies and Development · 2010
70
cited
Localized iterative design for language learning in underdeveloped regions: the PACE framework
International Conference on Human Factors in Computing Systems · 2007
67
cited
Weight stigma and obesity‐related policies: A systematic review of the state of the literature
Obesity Reviews · 2021
58
cited
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing
2020
23
cited
Designing educational technology for developing regions: some preliminary hypotheses
International Conference on Advanced Learning Technologies · 2005
20
cited
An exploratory study on the use of camera phones and pico projectors in rural India
Mobile HCI · 2011
17
cited
The Persuasive Power of Human-Machine Dialogue
International Conference on Persuasive Technology · 2008
17
cited
Flying blind: Australian researchers and digital health
2018
9
cited
Impact of COVID-19 lockdown on self-managed weight loss journeys
Obesity Research and Clinical Practice · 2020
9
cited
Flying blind: Australian consumers and digital health
2016
8
cited
Influence of Technology and Data on Customized Marketing Strategy
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth · 2019
8
cited
Health service approaches to providing care for people who seek treatment for obesity: identifying challenges and ways forward.
Public Health Research & Practice · 2022
7
cited
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Divya Ramachandran | Researcher Profile | Sotabase | Sotabase