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Career

· Professor of Communication, Stanford University1985–

Publications (64)

Can computer personalities be human personalities?
Int. J. Hum. Comput. Stud. · 1995
836
cited
The Evening's Bad News: Effects of Compelling Negative Television News Images on Memory
1992
313
cited
Learning Theories and Education: Toward a Decade of Synergy
2006
275
cited
Historical Trends in Research on Children and the Media: 1900–1960
1985
190
cited
LEADERSHIP'S Online Labs
2008
153
cited
Citation Networks of Communication Journals, 1977–1985 Cliques and Positions, Citations Made and Citations Received
1988
140
cited
Investigating the Assumptions of Uses and Gratifications Research
1977
137
cited
When Do Opposites Attract ? Interpersonal Complementarity Versus Similarity
2004
133
cited
MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION
1985
130
cited
A Bibliometric Evaluation of Core Journals in Communication Research.
1983
125
cited
The Effects of Scene Changes and Semantic Relatedness on Attention to Television
1993
107
cited
Dramatic TV content and children's sex‐role stereotypes
1976
99
cited
Children and the Perceived Reality of Television
1976
91
cited
A multidimensional measure of children's identification with television characters
1978
88
cited
The Impact of Vivid Messages on Reducing Energy Consumption Related to Hot Water Use
2015
88
cited
Children’s Perceptions of Television Characters
1977
82
cited
Hemispherically Lateralized EEG as a Response to Television Commercials
1988
80
cited
EEG ACTIVITY AND THE PROCESSING OF TELEVISION COMMERCIALS
1986
75
cited
Emotion and Memory Responses for Negative Political Advertising: A Study of Television Commercials Used in the 1988 Presidential Election.
1989
68
cited
Emotional Television Scenes and Hemispheric Specialization.
1989
67
cited
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