Sotabase

Career

· Senior Data Science Manager, Cornerstone Research2025–
· Lead Data Scientist, Competition and Markets Authority (CMA)2021–2025
· Postdoctoral Research Fellow, Princeton University2020–2021
· M.A., Computer Science, Princeton University2016–2018
· PhD in Computer Science, Princeton University2016–2020
· Research Assistant, Princeton University2014–2021
· M.S., Human-Computer Interaction (HCI), University of Maryland, College Park2014–2016
· Senior Member of Technical Staff, Oracle Corporation2012–2014
· Research Intern, Microsoft Research2011–
· B.Tech., Computer Engineering, National Institute of Technology Karnataka, Surathkal2008–2012

Publications (37)

Dark Patterns at Scale
Proc. ACM Hum. Comput. Interact. · 2019
327
cited
What Makes a Dark Pattern... Dark?: Design Attributes, Normative Considerations, and Measurement Methods
International Conference on Human Factors in Computing Systems · 2021
289
cited
Dark Patterns: Past, Present, and Future
Queue · 2020
194
cited
Discovering Smart Home Internet of Things Privacy Norms Using Contextual Integrity
Proceedings of the ACM on Interactive Mobile Wearable and Ubiquitous Technologies · 2018
177
cited
Nudge Me Right: Personalizing Online Security Nudges to People's Decision-Making Styles
Computers in Human Behavior · 2019
118
cited
Mitigating dataset harms requires stewardship: Lessons from 1000 papers
NeurIPS Datasets and Benchmarks · 2021
106
cited
Watching You Watch: The Tracking Ecosystem of Over-the-Top TV Streaming Devices
Conference on Computer and Communications Security · 2019
82
cited
Keepers of the Machines: Examining How System Administrators Manage Software Updates For Multiple Machines
SOUPS @ USENIX Security Symposium · 2019
65
cited
Characterizing the Use of Browser-Based Blocking Extensions To Prevent Online Tracking
SOUPS @ USENIX Security Symposium · 2018
64
cited
An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest
arXiv.org · 2018
56
cited
What Can CHI Do About Dark Patterns?
CHI Extended Abstracts · 2021
48
cited
"They Keep Coming Back Like Zombies": Improving Software Updating Interfaces
Symposium On Usable Privacy and Security · 2016
45
cited
Endorsements on Social Media
Proc. ACM Hum. Comput. Interact. · 2018
44
cited
A mixed-methods study of mobile users' data usage practices in South Africa
Ubiquitous Computing · 2015
41
cited
You, Me, and IoT: How Internet-connected Consumer Devices Affect Interpersonal Relationships
ACM Trans. Internet Things · 2020
31
cited
Quantifying Users' Beliefs about Software Updates
arXiv.org · 2018
30
cited
Manipulative tactics are the norm in political emails: Evidence from 300K emails from the 2020 US election cycle
Big Data & Society · 2023
28
cited
An Empirical Study of License Violations in Open Source Projects
2012 35th Annual IEEE Software Engineering Workshop · 2012
27
cited
Impact of User Characteristics on Attitudes Towards Automatic Mobile Application Updates
Symposium On Usable Privacy and Security · 2017
25
cited
Personalized Security Messaging: Nudges for Compliance with Browser Warnings
2017
24
cited
Sotabase